In 2011, we started capturing The Do-Over parties in Los Angeles via TheVideoMouse with very little knowledge of what it was. After a year of capturing the events in Los Angeles, befriending the people involved, and gaining a solid understanding of the whole thing; we wanted to step it up going in to the next year by creating a cohesive look and feel with the video series so that as it ran through all the major markets in the world, it would be a recognizable group of event recap videos. So, we created the series identity via post fx and filters, built a style guide and a shooting brief, and gave every video in 2012 the same recognizable treatment, minus a couple far away locations that they wouldn't take us to.
Role(s): Direction, Cinematography, Production Services, Post Production
Agency: The Do-Over