"To launch Old El Paso Restaurante..." we teamed up with the Toronto agency Cossette and worked with Touchpoint Films to create this series of TV spots highlighting how easy and fun the product is to make at home. What better way to show this than to throw a party where everyone gets to make tacos and have fun?
Role(s): Direction, Post Production
Customer: General Mills
Agency: Cossette Toronto
Production: Touchpoint Films
Launch: TV (Canada) (1) :30 (3) :15's, Microsite